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課程名稱 |
健康傳播與健康促進
Health Communication and Health Promotion |
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開課學期 |
108-2 |
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授課對象 |
公共衛生學院 全球衛生碩士學位學程 |
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授課教師 |
黃俊豪 |
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課號 |
HBCS7008 |
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課程識別碼 |
850EM0090 |
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班次 |
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學分 |
2.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期一3,4(10:20~12:10) |
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上課地點 |
公衛210 |
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備註 |
本課程以英語授課。
限碩士班以上
總人數上限：30人
外系人數限制：10人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1082HBCS7008_HCHP |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
This course is designed to provide students with a basic understanding of how health communication can be used in the field of health promotion, including strategic planning for integrated mass media campaigns and the development of health communication messages that are consonant with principles of behavioral sciences. This course reviews the role of health communication as a means of promoting public health and also stimulates thinking about how the power of health communication can be harnessed to advance a public health agenda. |
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課程目標 |
After completing this course, students will be able to:
1. Describe the history of health communication and underpinning theories
2. Understand the key elements of developing evidence-based health communication strategies
3. Describe all major steps involved in the health communication process
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課程要求 |
Assigned readings; attendance and participation; class discussions; concept papers; oral presentations |
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預期每週課後學習時數 |
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Office Hours |
另約時間 備註： By appointment. |
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指定閱讀 |
Making Health Communication Programs Work. Bethesda, MD: National Cancer Institute, 2001.
http://www.cancer.gov/cancertopics/cancerlibrary/pinkbook/Pink_Book.pdf
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參考書目 |
Wright, K.B. et al. Health communication in the 21st century. Malden, MA; Oxford:
Blackwell Pub., 2008.
Schiavo, R. Health communication: from theory to practice. San Francisco, CA:
Jossey-Bass, 2007.
Thomas, R.K. Health communication. Boston, MA: Springer, 2006. |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Oral presentations |
35% |
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2. |
Class discussions |
20% |
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3. |
Concept papers |
35% |
1.Summary of main points
2.Take-home messages
3.Empirical studies
4.Applications to research or practice |
4. |
Attendance and participation |
10% |
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週次 |
日期 |
單元主題 |
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第1週 |
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Course introduction and overview of health communication (pp 1-13) |
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第2週 |
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Planning and strategy development (I): Assessing health issues and identifying solutions; Defining communication objectives (pp 16-23) |
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第3週 |
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Planning and strategy development (II): Defining intended audiences; Exploring communication settings, channels, and activities (pp 23-35) |
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第4週 |
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Planning and strategy development (III): Identifying potential partners and collaborating (pp 35-40) |
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第5週 |
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Planning and strategy development (IV): Developing a communication strategy and drafting communication and evaluation plans; Common myths about planning (pp 40-50) |
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第6週 |
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Adjusted holiday (no class) |
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第7週 |
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Developing and pretesting concepts, messages, and materials (I): Reviewing existing materials; Develop and test message concepts (pp 54-63) |
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第8週 |
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Concept paper review |
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第9週 |
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Developing and pretesting Concepts, Messages, and Materials (II): Deciding what materials to develop; Developing effective materials (pp 63-77) |
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第10週 |
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Developing and pretesting concepts, messages, and materials (III): Pretest messages and materials; Planning for production, distribution, promotion, and process evaluation; Common myths and misconceptions about pretesting (pp 77-87) |
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第11週 |
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Implementing the program (pp 92-104) |
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第12週 |
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Assessing effectiveness and making refinements (pp 108-123) |
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第13週 |
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Types of communication research; Differences between qualitative and quantitative research methods; Qualitative research methods (pp 126-141) |
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第14週 |
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Quasi-quantitative research methods (I) (pp 141-147) |
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第15週 |
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Quasi-quantitative research methods (II) (pp 147-157) |
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第16週 |
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Quantitative research methods; Additional research methods (pp 157-167) |
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第17週 |
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Dragon Boat Festival (no class) |
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